2010 Events:

Landscape Workshop
May 23-27, 2010

"Arches and Canyonlands"

With Randy Taylor and Glenn Cope

Essential Photo Knowledge Class
June 8-10, 2010

PPO School


Main Session
June 20-24, 2010

Check the "Classes & Instructors" listings for the available classes.

Visit us on Facebook!

clem

"The Business of Photography"

with Clem Wehner

One-Day Class, June 22

 

Are you thinking of opening a studio? Do you already have one, but are working too hard and not making enough money? You will learn essential financial and legal considerations and techniques for operating a successful photography studio. Whether you are just starting or have been in business for years, this class will help you make and keep more money.

CLASS OUTLINE:

1. Why start a photography business?
2. Can you make money in photography?
3. What are your chances of success?
4. The biggest mistake you can make in business.
5. 100 ways to make money with a camera.
6. Deciding on the form of business you need.
7. Choosing a business name.
8. Retail studio or home based?
9. Choosing the right products.
10. Analyzing the market.
11. How to actually start a business.
12. The business plan.
13. Understanding the realities of money in business.
14. Things you need to know about pricing.
15. How much can you afford to pay yourself?
16. Cash and how to keep it flowing.
17. Keeping track of your money.
18. Avoiding cash problems in the future.
19. Employees – can you afford them?
21. How to set your prices.
22. How other studios are doing.
23. Tax FAQs.
24. Legal things you must know.
25. Recommendations for success.
26. Tools and resources available to you.

Clem Wehner is a photography business owner with a solid background in business, management, and teaching.  After a 21-year career as an Air Force pilot, a master instructor, and an educator, he retired as a Lieutenant Colonel. Clem was on the faculty of the Webster University Graduate School of Business, teaching business management at the post-graduate level. He later moved to the aerospace industry and retired a second time after 16 years with The Boeing Company. Most recently an executive Business and Program Manager, Clem directed a program valued at nearly one-half billion dollars with an operating budget of $50 million per year.  He also concurrently owned and operated with his wife, a successful photography business in Lawton for 15 years.  He is very active in several professional photographic organizations. He holds a Bachelor’s degree in Public Speaking and Journalism, a Bachelor’s degree in Education, and a Master’s degree in Business Management.  Clem’s experience in industry, private business, and photography taught him that the principles and practices of successful business are the same at any level.  It is from this perspective that he presents a common sense approach to managing photography business finances.